Ferdinand Petiot poured Vladamir Smirnov, inheritor of the Russian vodka empire, the first ever Bloody Mary cocktail in 1925. This mix uses Petiot’s original ingredients, making it a classic. Vodka became desirable after Russia banned it for seventy years. The identity and packaging is meant to feel like a prohibited product. A captivated audience might take the mix home realizing, perhaps by mistake, that the ‘belly-band’ slides off. This reveals a more shocking truth to Vladamir’s story– allowing the consumer to enjoy their cocktail with a greater understanding of its complicated past, and just the way Vlad liked it!