Store and product concept, production, and brand identity by Farah Kafei for a Fall 2017 senior thesis. Photography by Sinjun Strom. Hair and makeup by Shideh Kafei & Allison Owens
Logo Fall 2017 consists of six objects. Selected photographs that are used throughout the identity are shown below
belt: worn by Andrew Ruhkai and Adam Blufarb
helmet & die
butts: Allison Owens smoking and Andrew Ruhkai holding the cigarette butts.
Below are different aspects of Logo's identity. The concept behind the branding uses the same logic that the objects use.